Get More Out Of Job Boards

Looking through sites like Monster and Career Builder leaves this sales oriented girl giddy. The available information is laced with leads. To see them, you need to change your focus from a job seeker to an opportunity seeker. That involves putting a sales cap on.

Job boards get a bad rap. This is mostly because people use them strictly for applying to jobs that are on the radar of the masses. With the potential for hundreds of people to be chasing the same job, it takes a lot of work and creativity to stand out. I can address how to do that in another blog. Today’s goal is to adjust the way you view job boards so you can dramatically increase the number of leads you are able to pull from them.

The key is to step back a bit and consider the content of a job board from a broader angle. Instead of simply looking up the job titles that are in your line of interest, take it up a notch. What do I mean? Let me tell you what I look for when I visit a job board.

  • What companies are hiring recruiters? Companies generally don’t need internal recruiters unless they have multiple hiring needs. Job postings for recruiters are a big flag of opportunity. Start chasing those companies immediately. You may not be seeing posts for your type of work because they don’t have a recruiter in place to man the process.
  • What information can I pull out regarding a company’s internal structure that may give me an idea of what types of positions even exist at a specific location? What departments and decision makers are noted in postings? Pull information together from whatever postings the company has to build an organizational chart. By getting an idea of the size of a company and the roles that make up its infrastructure, you can better assess if the company is likely to have the types of positions, vacant or filled, you’d be a fit for.
  • What industries do the companies with job postings belong to? If a company posting jobs on the internet is experiencing growth, it’s quite possible other companies in the same industry are too. It’s rare for just one company in an industry to be doing well. Use the likes of Google and Whitepages.com to identify other companies in that industry to target.
  • What companies have multiple postings? Many companies with multiple postings often have more opportunities than what are listed. It costs money to post positions on job boards, so companies often choose which to feature. Go directly to the websites of these companies and see if there are additional listings on their site. If you can’t find any positions that fit you, it is still beneficial to drop them a line letting them know they appear to be in hiring mode and highlighting key skills that may be valuable to their bottom line.
  • What computer software, foreign languages and certifications are companies referencing in general? Do keyword searches with any special skills you have and see what companies have referenced them, even if the skills were mentioned in positions that don’t fit your background. Perhaps you are an administrative assistant who worked heavily on an Access database and see a company looking for an Access programmer in IT. That’s may not be the job for you, but I bet when that company needs to hire administrative professionals, those who have worked on Access are preferred. Keep that company on your radar knowing you have a skill they are likely to appreciate. Reach out to them suggesting they make use of your Access abilities versus simply saying “do you have any jobs?”
  • What posts are no longer open that were listed 4-6 months ago. For the boards that allow you to go back that far, it’s a great list to check. 4-6 months is long enough for them to have hired by now and have an idea of how the person they hired is working out. If the person hired is not a fit, the company is less likely to repost the position online because it draws attention to a turnover problem. The replacement need may also be confidential at this point. Contact the manager above that position with a general inquiry about opportunities. Your resume, email or phone call may be a dream come true for them.

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