This week I heard a lot of good news. Several friends and clients are basking in interview requests and job offers. Care to know what all of them happen to have in common? All of them have connections to someone associated with the companies involved. They have an extra edge because they know someone, or know someone who knows someone, on the inside.

These individuals aren’t lucky or special. With effort and a little bit of courage, almost everyone has the potential to create their own good fortune through networking. We all know people who know people. There is no need to endure a cold and solitary job search. I’ve never understood how a job seeker could find it more scary to ask for help than to go it alone. All of the worries and stress that come from an extended and fruitless job search are definitely tougher on the ego than reaching out to others and braving a conversation or two.

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